Brand Vision

In MediaTek, innovation is at our core. We pursue it not just in technologies, but our strategies, marketing, management and procedures. Through a “3A strategy” which provides “Accessibility”, “Affordability”, and “Availability”, ultimately, our goal is to deliver products that enhance and enrich everyone’s life, satisfying people from all walks of life with devices powered by MediaTek. 

In addition, we have dedicated ourselves to the global market, offering New Premium user experiences. In order to develop new technologies and effectively utilize our global resources, we have established R&D centers throughout the world to strengthen our R&D capability as we continue to expand our market share. 

MediaTek lays special emphasis on local cultures and local talent, with more than 86% of managers at overseas sites sourced from the local population. We also facilitate cross-site technical enhancement. With our core values in mind, we respond to client needs with sophisticated project management and effective communication.

This chip changes everything

MediaTek delivers unparalleled expertise and technology solutions across Mobile, Home and Automotive and into global consumer markets. We believe technology changes lives, and we’re embracing the next billion users with a smarter future. It all starts with a chip. “This chip changes everything.”

We ensure our chips, products and platforms share core technologies, so every market segment benefits from a single piece of our intellectual property. MediaTek is known for its advances in multimedia, AI, seamless connectivity and integration expertise. We deliver the most performance possible while also maintaining superior power-efficiency throughout the chip to extend battery life.

Brand communication

  • Consumer Electronics Show (CES) in Las Vegas: At CES 2019, MediaTek announced its new automobile brand, AUTUS, and displayed solutions as they were applied to mmWave radar, V-ADAS, telematics and infotainment.
  • Mobile World Congress (MWC) in Barcelona: MediaTek showcased its latest technologies at MWC 2019 with theme “Bringing 5G and AI to Everyone.” These included powerful edge AI enabler, the best 5G NR solution and industry leading NB-IoT connectivity on-the-go.
  • 5G Dimensity Launch Event: MediaTek launched its new 5G branding, Dimensity, along with its first 5G SoC, the Dimensity 1000, in November 2019 in China. At launch MediaTek Dimensity targets flagship-grade SoC’s and scored the #1 Antutu score worldwide. We also showcased a video with greeting from our operators, customers and partners to prove their positive outlook toward MediaTek 5G solutions.