Jan 11, 2024 - 9:00 AM

HSINCHU, Taiwan – January 4, 2024 – MediaTek today is expanding its longstanding relationship with Hisense, the first television brand to utilize Pentonic SoCs, to significantly improve the visual quality of streaming content. Starting in 2024, MediaTek AI-Super Resolution (AI-SR) technology will be integrated and supported across Hisense’s full lineup of smart TVs.

Regardless of resolution, internet bandwidth fluctuations can degrade streaming content on TVs. MediaTek AI-SR resolves this issue by seamlessly upgrading the content stream to maintain native, high-quality 4K standards even when the original content is only FHD. By effectively removing compression artifacts and restoring lost details through intelligent image analysis, viewers will always enjoy the best possible streaming experience automatically and seamlessly with MediaTek AI-SR.

MediaTek AI-SR technology intelligently upscales all content – such as FHD and UHD – to 4K resolution, matching the native display resolution on the television, including cloud gaming applications. With AI-SR technology supporting near zero latency delay compensation, gamers gain the benefit of high-quality gaming video in addition to low latency.

“With our industry-leading chips, paired with astonishing AI-SR technologies powered by Pentonic, and the new picture quality technology developed by Hisense to support AI-SR, we are making truly immersive and cinematic entertainment experiences more accessible,” said Alex Chen, General Manager of the TV Business Unit at MediaTek. “MediaTek’s Pentonic series will make it easy for OEMs to bring AI-SR Technology to the next generation of 8K and 4K smart TVs.”

“Joining forces with an industry powerhouse like MediaTek helps us usher in a new era of television content innovation,“ said Doug Kern, Head of Product Marketing at Hisense USA. “Our commitment to delivering unparalleled performance, uncompromising quality, and exceptional value continues to drive us forward. With the integration of cutting-edge AI-SR technology across our lineup of 144Hz TVs, we are poised to redefine the boundaries of the ultimate viewing experience.”

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About MediaTek Inc.

MediaTek Incorporated (TWSE: 2454) is a global fabless semiconductor company that enables nearly 2 billion connected devices a year. We are a market leader in developing innovative systems-on-chip (SoC) for mobile, home entertainment, connectivity and IoT products. Our dedication to innovation has positioned us as a driving market force in several key technology areas, including highly power-efficient mobile technologies, automotive solutions and a broad range of advanced multimedia products such as smartphones, tablets, digital televisions, 5G, Voice Assistant Devices (VAD) and wearables. MediaTek empowers and inspires people to expand their horizons and achieve their goals through smart technology, more easily and efficiently than ever before. We work with the brands you love to make great technology accessible to everyone, and it drives everything we do. Visit www.mediatek.com for more information.