Oct 28, 2015 - 8:00 AM

HsinChu, Taiwan – October 27, 2015 – MediaTek Inc., a global leader in fabless semiconductor design, today announced that it is the highest new entry for a business-to-business (B2B) company in the Interbrand Taiwan Top 20 Global Brands report, at number nine. This is the first year MediaTek has been included on the prestigious Interbrand list and follows a recent, comprehensive global rebranding effort by the company under the slogan “Everyday Genius.”

"We’re honored to be recognized by Interbrand in its Taiwan Top 20 Global Brands report, and it’s a great acknowledgment of our branding efforts to date,” said Patrik Persson, MediaTek’s General Manager of Global Branding. “Everyone at MediaTek is deeply committed to making technology more affordable and more accessible, but our work on our brand, so far, is just the beginning. Our branding is not only about communication but also about the company culture and its origin.”

MediaTek’s branding effort stems from its vision of making great technology more accessible for all. The world’s middle class is growing rapidly in key markets across the world, not least in Asia and Africa. This middle class craves high-end technology at affordable prices. MediaTek, with its competitive know-how, organization, cross-platform synergies and cost structure, is uniquely positioned to help manufactures meet this demand to deliver high-end technology to a new mass market of discerning customers, and the brand exemplifies this philosophy.

Launched in 2013, the branding effort has been largely focused internally to this point. In the next step, the branding will be more visible externally as the brand is communicated more broadly through traditional and digital channels across the globe.

“We are very excited to see MediaTek joining the ranks of Taiwanese global brands,” said Alice Chou, Director of Department of Industry Development, who is in charge of the Branding Taiwan project at the Taiwan Institute of Economic Research. “MediaTek is devoted to building its brand, and we are glad to have had the opportunity to work with them and witness their achievement after two years of hard work.”

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About MediaTek

Since 1997, MediaTek has been a pioneering fabless semiconductor company and a market leader in cutting-edge systems-on-chip (SoC) for mobile devices, wireless networking, HDTV, DVD and Blu-ray. Our tightly-integrated, innovative chip designs help manufacturers optimize supply chains, reduce the development time of new products, and extend a competitive edge in crowded markets. Through MediaTek Labs, the company is also building a developer hub that will support device creation, application development, and services for the Internet of Things era. By building technologies that help connect individuals to the world around them, MediaTek is enabling people to expand their horizons and more easily achieve their goals. We believe anyone can achieve something amazing. And we believe they can do it every single day. We call this idea Everyday Genius and it drives everything we do. Visit mediatek.com for more information