MediaTek to showcase series of Generative AI industry-firsts for smartphones at MWC 2024

Feb 21, 2024 - 2:00 PM

BARCELONA, Spain – February 21, 2024 – MediaTek, a leading global fabless semiconductor powering more than two billion connected edge devices every year, is showcasing a series of new Generative AI demonstrations at Mobile World Congress 2024, all of which are utilizing the latest generation of APU hardware featured in the Dimensity 9300 flagship smartphone SoC. These live exhibitions will highlight several key Generative AI technologies enabled by MediaTek, including multiple industry-first applications running entirely on-device.

“As an enabler of AI, we want these industry-first experiences to inspire developers, OEMs and partners through MediaTek-powered AI technology, such as the APUs integrated into the Dimensity 9300 and 8300,” said JC Hsu, Corporate Senior Vice President at MediaTek. “We are seeing the tip of the iceberg on the Generative AI use cases that can be created, and we’re looking forward to working closely with others to turn visions into reality.”

Attendees at Mobile World Congress will have the opportunity to experience the following hands-on demonstrations of key on-device AI technologies, each of which are industry-firsts:

  • SDXL Turbo: A text-to-image Stable Diffusion engine that dynamically generates images in real-time, based on user-provided prompts.
  • Video Diffusion Generation: Enables fast video diffusion generation, capable of a range of animation styles.
  • Low Rank Adaptation (LoRA) Fusion: In this demo, MediaTek is showing how it has incorporated Low Rank Adaptation (LORA) Fusion into the NeuroPilot AI platform, exhibited in a use case in which animated avatars are created from a camera and processed in real-time.

These demonstrations will be showcased at Mobile World Congress February 26-29, at the MediaTek Booth, Hall 3 #3D10.


About MediaTek Inc.

MediaTek Incorporated (TWSE: 2454) is a global fabless semiconductor company that enables nearly 2 billion connected devices a year. We are a market leader in developing innovative systems-on-chip (SoC) for mobile, home entertainment, connectivity and IoT products. Our dedication to innovation has positioned us as a driving market force in several key technology areas, including highly power-efficient mobile technologies, automotive solutions and a broad range of advanced multimedia products such as smartphones, tablets, digital televisions, 5G, Voice Assistant Devices (VAD) and wearables. MediaTek empowers and inspires people to expand their horizons and achieve their goals through smart technology, more easily and efficiently than ever before. We work with the brands you love to make great technology accessible to everyone, and it drives everything we do. Visit for more information.