Community Engagement
Combining core competencies, MediaTek promotes technology education and technology innovation applications, empowers innovation and puts them into practice. Committed to promoting the cultivation of technology talents and digital social innovation, in order to lay the foundation for Taiwan’s technology talents, reserve momentum for Taiwan’s industry, and apply technologies to solve social problems.
▌Goals
▌Achievements
Core principles of social welfare activities - Deep commitment to the future of our country by harnessing professional expertise
As an innovation-oriented enterprise, MediaTek embarks on the cultivation of technology talent with a focus on front-end engineering to train the next generation of professionals with competence in the field of technology application. Implementation paths are divided into “knowledge dissemination” and “knowledge application” based on strategic considerations. The constant deep commitment to Taiwan and provision of a demonstration platform for realization of achievements and maximization of influence relies on four principal axes of action, namely “social innovation”, “solid technological foundation”, “talent cultivation”, and “social welfare and engagement”.
▌Genius for Home
Practice-oriented social innovation and deep-rooted influence through local implementation Digital technology can be utilized as a tool for enhancement of problem-solving eciency. The MediaTek Digital Social Innovation Competition, titled “Genius for Home”, was launched based on the fundamental belief that “we should all make contributions to improve our hometowns”. It calls on all citizens to provide solutions for social issues facing their hometowns through innovative application of digital technologies.
Since its inception in 2018, a total of 2,172 proposals for hometown improvement have been submitted in six sessions. Genius for Home is more than just a competition. To encourage the finalist teams to implement their proposals after the competition, MediaTek provides resources, such as counseling and grants for two years after the competition. After the competition, 33 of the teams showed strong attempts to take local actions; they gained the resources to support the progressive implementation for the local, thereby moving towards influential social innovation.
Submitted proposals
In 2023, a total of 314 proposals were received, and over 1,300 persons participated. The proposals to improve the hometowns covered 128 townships and cities, and the scope of the proposals addressed major issues, such as environmental sustainability, population aging, long-term healthcare, urban-rural disparity, and innovation in traditional industries, etc., and also in line with the global SDGs and ESG.
Guided co-creation
MediaTek assigned 20 senior executives to serve as industry teachers and consultants for the top 21 teams. Six design thinking experts were enlisted to serve as the instructors who provided guidance for co-creation over a period of two months.
Implementation support
As the Plan enters its sixth year, the end of the competition marks the starting point of leveraging social influence. How to have potential proposals realized and continue to operate is the key to expansion and deepening of influence. After reorganizing the realization support plan, we found that many teams faced common problems during the realization period, such as “long positions and multitask with deepening of use influence” and “limited human links making it harder to match appropriate resources.” Based on these findings, the 2023 Local Implementation Program has added the impact workshops and resource-linked exchange activities for the first time
Areas overlapping with priority locations for placemaking
The National Development Council has listed 134 priority locations (townships and districts) for placemaking. In 2023, 43 hometowns represented in the “Genius for Home” competition reached the promoted areas earmarked for placemaking. Most of these townships (a total of 9) are located in Pingtung County followed by Nantou County (7 townships).
Satisfaction survey and feedback
A satisfaction survey was conducted for the 21 finalist teams who have completed the whole competition process: 95% of the teams believe that the workshop training created the following concrete benefits for the teams and their submitted proposals.
- The workshop teachers provided a wide range of useful methodologies that can guide multi-faceted analysis on their own proposals.
- It helped the team a lot, as we could get a quick and better understanding of how the team’s thinking model could be transformed. This allowed us to avoid a lot of unnecessary wrongdoings.
The majority of the teams believe that funding and resource input are important
- Over 80% of the teams armed that the “nomination bonuses and subsidies” were very helpful. It may help the team purchase the equipment for the plan and interview stakeholders.
- More than 50% of the teams agreed that “marketing and media exposure” may help themselves. The teams gained the approval of their supervisors after the media exposure. Some of the teams made more relevant agencies feel willing to work with them.
As far as the overall satisfaction level is concerned, 100% of the teams consider that they have achieved specific results after participating in the “Genius for Home” Competition in 2023 and express their willingness to recommend the other teams to participate in the future competitions.
