Brand Vision
▌Branding
Activate the “Chasing Biodiversity” project to support production of ESG content.
In 2021, MediaTek and the global leading nonfiction entertainment brand, Discovery, worked together to produce the show “Chasing Incredibles” for the first time, which successfully applied the smartphone equipped with the Dimensity flagship chipset to record the abundant topics, such as humanities, arts and cities. In 2023, both parties wished to deepen the story and teamed up again.
Scientists and environmental protection experts were sent to have an in-depth tour in the habitat of protected species in Hainan Island. On the Earth Day, the show “Chasing Biodiversity: Hainan” was launched, which used the smartphone equipped with the Dimensity flagship chipset to capture precious ecological pictures between forests and wetlands based on the functions, such as teleshot, micro photograph, and mobile captures. At the moment when the global environment is dealing with severe challenges, the show used the latest imaging technology to archive the beauty of the original ecology, hoping to call on the global citizens to cherish the harmonious coexistence between human beings and Mother Nature by focusing on the biodiversity issues.
Advanced promotional campaign for “Powering the Brands You Love”
MediaTek powers the most well-known brands around the world including smartphones, TVs, voice assistant devices, Chromebooks, and Wi-Fi connected products. MediaTek powers the brands consumers love, and together we make top-notch technology available to everyone, enriching and enhancing everyday life. MediaTek continually expands its sponsorship and partnership with global tech-savvy key influencers on the social media and works with life-style key influencers to promote the “Powering the Brands You Love” campaign, presenting the products powered by MediaTek chips from world-class manufactures and making it known to the public that MediaTek powers approximately 2 billion end devices annually.
▌Product innovation
MediaTek has made ongoing developments across a wide range of technologies to maintain its leadership in delivering excellent experiences.
▌Product innovation
Branding for MediaTek is balanced between internal and external communications. Internally, MediaTek builds a consensus on MediaTek’s brand by helping each employee to understand the process of brand development, brand positioning, and the importance of embodying the spirit of MediaTek. Externally, MediaTek develops high-performing products and makes technologies ubiquitous, thereby popularizing brand value. MediaTek shapes a consistent brand image through external branding and long-term brand building projects.
We showcase our brand and product brand positioning and commitments globally via a variety of communication channels and participation in global exhibitions. We are committed to pursuing leading technological trends, furthering our technological advantages and creating a positive perception, thus displaying strong brand competitiveness in highly competitive markets. MediaTek showcases its technological innovation and competitive products to key influencers, global analysts, media, and consumers through an ongoing series of activities, owned channels and social media.
