Brand Vision

▌Importance to MediaTek

Enrich and enhance everyone's life through our innovative technologies, leading products, strong business model, and effective corporate feedback.

▌Commitments and Policies

We are continually improving our market perception to generate increasing brand value. This is realized through innovations in leading technologies, strategies, marketing, management, and processes.

▌Goals

Short-term

◢ Market perception and brand value: In the next 1 to 3 years, MediaTek will enhance its global marketing strategy, deepen strategic partnerships, and showcase innovative technologies through various events to boost brand identity.

◢ Brand value: MediaTek plans to increase its brand value by 10% in the next 1 to 3 years, as assessed by Interbrand. This reflects our firm commitment to innovation, excellence, and global expansion. We aim to drive industry growth and gain wider recognition through advanced technologies and products.

Mid-and long-term

◢ Brand value: Increase the brand value and brand identity by 30%

▌Management approach

Responsible Unit	Business and Marketing Communications Department
Resources	We allocate an annual brand marketing budget covering diverse communication channels, including global advertising, public relations events, participation in international exhibitions, and digital marketing.
Engagement Channels	◢ Digital channels such as social media, corporate website, newsletters, brand stores ◢ International exhibitions (both live and virtual) ◢ Global technology meetings and conferences (both live and virtual)
Evaluation Mechanism	Evaluation of global branding results

▌Achievements

◢ Won "The Most Prestigious Sustainability Award - Top 10 Domestic Corporations", "Social Inclusion Leadership Award", "Information Security Leadership Award," "Social Inclusion Leadership Award," "Innovation Growth Leadership Award," and "Corporate Sustainability Report Award-Platinum" in the Taiwan Corporate Sustainability Awards (TSCA) hosted by the Taiwan Institute for Sustainable Energy Research.

◢ Ranked 3rd in Interbrand's "Best Taiwan Global Brands", with a brand value of US$1.404 million in 2024, a 28% increase from 2023, marking MediaTek the one with the highest growth rate among all TWSE-listed companies.

◢ Received the "Outstanding Asia Pacific Semiconductor Company Award" from the GSA.

▌Branding

1. Corporate Brand Campaign: "This Chip"

MediaTek's corporate brand campaign, "This Chip" embodies the Company's core spirit of innovation and excellence. This global campaign is designed for customers, media, and tech influencers, showcasing how MediaTek integrates cutting-edge technology with the outstanding talents of its people to create revolutionary chip products. These chips not only represent the Company's commitment to advanced technology but also enable the public to enjoy the convenience of technology anytime, anywhere. By highlighting the creativity and dedication of its team, "This Chip" demonstrates how MediaTek drives progress in semiconductor technology and enhances everyday life, making high-quality technology more widespread and underscoring the Company's profound global impact.

2. Direct-to-Customer Vertical Business Marketing Program

MediaTek's Direct-to-Customer Vertical Business Marketing Program targets key and potential customers and focuses on influential purchase decision-makers. This highly targeted approach maximizes brand exposure and demonstrates how MediaTek's products and solutions meet specific needs.
This program covers all core business units, with tailored strategies for each vertical to enhance visibility and drive engagement. By responding flexibly to market dynamics, we deliver compelling value propositions that showcase MediaTek's innovative strengths. As part of our "always on" strategy, this program ensures MediaTek maintains continuous market presence and brand momentum, driving long-term development and strengthening connections with target audiences. We promote business through channels such as LinkedIn, personalized emails, targeted digital ads, and industry events. Through a consistent and strategic approach, we build long-term partnerships and trust with our target audiences and influence their key decisions, thereby enhancing business growth.

▌Product Innovation

MediaTek has made ongoing developments across a wide range of technologies, and consistently leads the way in delivering exceptional experiences:

Dimensity series leads generative AI development	Dimensity 9400 flagship chip features ultimate performance and power efficiency, with the Dimensity Agentic AI engine deepening the AI user experience. Dimensity 9300+, with its advanced All Big Core architecture and generative AI engine, delivers a superior experience for flagship smartphone users and gamers. Dimensity 8400 mobile chip ushers in the era of All Big Core computing for premium smartphones. Dimensity 7300 facilitates AI and gaming experience upgrades for smartphones and foldable devices.
Dimensity Auto empowers AI smart cars	Dimensity Auto 3nm flagship cockpit platform features a powerful AI processor and an automotive solution portfolio, with high computing power, intelligence, energy efficiency, and reliability as core advantages. This prompts the automotive industry to enter a new era of "AI-defined cockpits".
High-efficiency 5G broadband technology	5G CPE products enhance bandwidth with exclusive Three Transmission Antennae (3TX) and Low-Latency, Low-Loss, and Scalable Throughput (L4S) technologies. They feature excellent power consumption performance, 25% lower than other solutions on the market, contributing to the green communication ecosystem.
Advanced wireless connectivity technology	The release of Wi-Fi 8 White Paper reveals technology trends and strengthens MediaTek Filogic's market-leading position. We continue to expand the Wi-Fi 7 global ecosystem and strive to create the industry􏘧s most comprehensive Wi-Fi 7 product portfolio.
Ubiquitous AI applications	AI powers everything from smartphones, tablets, and Chromebooks to IoT devices, TVs, and cars. Through AI, smartphones can effortlessly create graphics, text, and videos. A wide range of end devices transform into smart assistants and can precisely control smart home systems, in-car infotainment and navigation systems, and more. Factories and the retail sector can also build more efficient automation systems.
The Dimensity AI ecosystem continues to grow	We provide comprehensive developer solutions to the industry and collaborate with mainstream global ecosystem partners to create exciting generative AI applications. Beyond launching the Dimensity AI Developer Kit, MediaTek􏘧s HyperEngine has been comprehensively upgraded. We are also actively engaging in forward-looking technological and strategic collaborations with industry partners, such as Arm, Google, Khronos, and Unreal Engine, continuously empowering the rapidly expanding Dimensity gaming ecosystem.

Learn more about our product innovations at the MediaTek corporate website

Learn more in the “Global Vision” section of MediaTek’s 2024 Sustainability Report